Australian media company delivers data-driven campaigns with new team

Project overview

An Australian media company was struggling to find technical performance marketing specialists, having failed with freelancers and outsourcing in the Philippines. They partnered with The Scalers to set up a team of Marketing Engineers in Bangalore, focused on Adobe Campaign Classic. The success of the first hires led them to expand and fill more roles.

6-person team of performance marketing experts set up

Secured quality profiles unavailable in the Philippines

Increase customer satisfaction thanks to faster delivery rates

Challenge

The Australian media company faced a critical talent gap. They needed technical performance marketing specialists, skilled in Adobe Campaign Classic and Salesforce Marketing Cloud, to help set up digital campaigns as part of the Data Driven Communications team. They have previously tried to fill the gap with freelancers and outsourcing in the Philippines, but many candidates failed to meet their quality standards and the ones who did frequently left for new opportunities. While exploring their options, they discovered The Scalers.

Solution

Within 3 months, the first roles had been filled with skilled Adobe Campaign Classic experts. The quality of these candidates and the integrated way of working convinced the Australian company’s leadership to expand, adding additional Salesforce Marketing Cloud and Frontend Web Developers.

All of these employees were onboarded into the company’s systems and workflows, and received regular engagement activities to ensure they were happy, productive, and committed to the company. During the expansion phase, stakeholders from the media company flew out to meet the Bangalore team for productive sessions and a scenic workation.

Results

Thanks to their new Bangalore team, the Australian company was able to increase the campaigns it delivered to its clients and provide data-driven improvements. By delivering and adapting campaigns faster, they increased customer satisfaction and could upsell more results. The department head was delighted with the results of the team, and other members of the leadership team have investigated addressing their talent shortages, too.