Transformational tech: phygital customer experience

PRESENTATION

Transformational tech: phygital customer experience
Phygital customer experience

PRESENTATION

Transformational tech: phygital customer experience

To deliver the familiar feel of shopping but the convenience of online, retailers blurred the lines. Phygital retail is a strategy that bridges the gap between physical and digital channels and improves customer experience. As digitalization continues to occur, it’s the perfect strategy to create a holistic marketing space.

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