Challenge
Ykone had an ambitious vision for its proprietary software, Campaygn, which would change how the company discovered and tracked influencers and connected them with brands. However, their existing software was unperformant and would only get worse as they continued to scale. To complicate matters further, a scarcity of local development talent in Paris prevented Ykone from scaling up. The company needed a talented, collaborative team to rebuild the flagship platform from the ground up.
Solution
On the verge of scrapping the potentially game-changing product, Ykone engaged The Scalers. To align on requirements, The Scalers’ leadership travelled to Paris to talk with the company’s major stakeholders. The recruitment team then sourced a dedicated product team in Bangalore, starting with a Lead Engineer and quickly growing to five Senior Engineers, which enabled Ykone to begin the rebuild of Campaygn.
We were struggling to find talented developers in Paris, but we found them in Bangalore with The Scalers. Our partnership is now in its ninth year, and it’s amazing to see how far they have pushed our business forward.
The Scalers handled all operational heavy lifting, including securing a modern, branded workspace, managing legal and tax matters, security, and ongoing team engagement (such as regular team outings and later their tech summits in Goa). This comprehensive support allowed Ykone’s leadership to focus entirely on product vision and successful delivery.
Results
Ykone’s fully dedicated offshore team in Bangalore has become integral to the company’s success. They transformed Campaygn from an unperformant and under delivering product into the world’s most advanced analytics platform for influencer marketing investment optimisation. The continual delivery of this world-class software has played a critical role in Ykone receiving the Influencer Marketing Agency of the Year award three years in a row.
Now on its 3.0 iteration, Campaygn powers Ykone’s operations and is relied upon by major brands such as Louis Vuitton and Givenchy. The long-term, committed partnership with The Scalers has allowed Ykone to become a leader in its field.
