• 7-strong dedicated product team

  • 44M profiles regularly updated

  • 3x influencer marketing agency of the year


In 2015, Ykone had a highly ambitious vision for their proprietary software, Campaygn. It would change how the company discovered and tracked market Influencers, growing Ykone’s authority in its field. The problem was, their existing software was cumbersome, and significantly slower that required. Also, there was a scarcity of local development talent that prevented Ykone from scaling up, adjusting to changing markets, or meeting customer demand. The software that should have enhanced Ykone’s business was becoming a burden — Campaygn became unsustainable.

ykone logo
  • Location: Paris, France
  • Industry: Marketing
  • Number of employees: 200+
  • Partnership since: 2015
Olivier Billon
Olivier Billon
CEO, Ykone

“We were struggling to find talented developers in Paris, but we found them in Bangalore with The Scalers. Our partnership is now in its sixth year, and it’s amazing to see how far they have pushed our business forward.”


Building the team

The first steps…

Software development at Ykone was stagnating, and this was causing problems for their wider business. They were crying out for a talented, collaborative team which understood the vision for Campayn, and had the technical skills to bring it to life. On the verge of scrapping a potentially game-changing software product, they asked The Scalers to step in. To become familiar with Ykone’s requirements, The Scalers’ leadership travelled to Paris to talk with the company’s major stakeholders.

Game changing software

Ykone’s Bangalore lifts off

On returning to Bangalore, The Scalers’ recruitment team started sourcing development talent based on defined requirements. The first job was to secure the lead engineer, who would direct the software project. Ykone Bangalore was officially inaugurated on October 1st 2015. By facilitating extensive knowledge transfer between the new lead engineer and the existing engineers from Ykone, The Scalers made sure everyone was completely aligned going forward as they continued to grow the Bangalore team.

Ykone Bangalore lifts off

Build the game-changing product

The recruitment department then handpicked four senior engineers to make up the rest of the development team, taking Ykone Bangalore up to five. The Scalers’ Partner Success team brought all the engineers together and established clear communication channels with Paris. Ykone now had the offshore development team it needed to rebuild Campaygn from the ground up.

Building the game changing product
position hired

Positions hired:

  • Tech Lead
  • 2 Project Managers
  • Senior Developer
  • Data Analyst


  • JavaScript
  • HTML
  • CSS
  • Elasticsearch
  • Express.js
  • Vue.js
  • Node.js
  • Redis
  • MySQL

Running operations

Handling the logistical heavy lifting

Ykone didn’t have local knowledge of Bangalore, nor the on-the-ground understanding of taxation and other legalities. So The Scalers procured a modern workspace in a dedicated business centre, kitted it out with the latest tech, and ensured it was branded and personalised for them. Over the longer term, their assigned Partner Success Manager works alongside the team to ensure everything runs smoothly and efficiently.

Team discussion

Best-in-class security and support

It was incredibly important that Ykone security measures at home were mirrored in their new Bangalore space. This included NDAs, mandatory data security training for all new employees, and replicated IT protocols. Also, The Scalers’ Partner Success team made sure on-the-ground measures were introduced such as security guards operating round the clock, and electronic access cards issued for all members of staff.

Best in class security and support
tablet with educating content

Offshore 101

Your crash course on everything offshoring.
What is it? How does it work? Is it for you?


Scaling without limits

Lucky number seven

The team in Bangalore currently stands at seven engineers working across nine technologies. The Scalers assigned Chief Happiness Officer makes sure all the engineers are continually engaged and aligned with Ykone’s global culture. And, the CEO continues to visit Bangalore regularly to discuss developments and new ideas with the offshore product team.


Elite influencer marketing platform

Fast forward to the present and their flagship product is the world’s most advanced analytics platform for influencer marketing investment optimisation. Campaygn was on the verge of having its plug pulled, but today Ykone is selling licences of their own software to the largest beauty and wellness brands in the world. Brand such as Louis Vuitton, Givenchy, and Technogym rely on Campaygn to deliver results, and their dedicated product team continually delivers the software, which is now in its 3.0 iteration with bespoke customisations for large clients.

Elite influence marketing platform

Ykone becomes a market leader

Ykone’s vision for Campaygn was that it would add tremendous value to their offering and drive the business to new heights. By building a specialist offshore development team to continually deliver the software, it has become reality. Campaygn is the cornerstone of their entire operation, which wouldn’t have been possible without The Scalers.

Ykone becomes a market leader

Long-term wins

Overcame local talent shortages

Continual delivery of world-class flagship software

Ykone becomes a leader in its field